Kochava Growth Drives Company Expansion
Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.