Category Archives: Mobile Industry

 

Mobilocity to Produce the Mobility Awards Program

Mobilocity LLC announced today that it will produce the 2016 Mobility Awards program. The Mobility Awards program is well-known in the mobile and wireless industry. Nominations are accepted starting at the end of August. A number of respected press and analysts select the winners which are announced in early January typically at CES in Las Vegas.

 

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

 

Kochava Partners with Adobe to Expand the Reach of Both Companies’ Mobile Analytics Capabilities

Kochava joins Adobe Digital Marketing Solution Partner Program, bringing enhanced measurement capabilities to Adobe Marketing Cloud as the importance of measurement for mobile skyrockets Click to Tweet SANDPOINT, Idaho, March 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced it has joined the Adobe Digital Marketing Solution Partner Program… Read More »

 

AgeCheq to Present COPPA Compliance Strategies at 2014 Midwest Game Developer Summit

AgeCheq Technology Evangelist, Tyler Smith, will speak at MGDS 2014 to dispel COPPA myths and share why the law matters now more than ever Click to Tweet YORK, PA. July 11, 2014 /MobilityWire/ — AgeCheq (www.agecheq.com), the company helping mobile app and game publishers to comply with the Children’s Online Privacy Protection Act (COPPA), will… Read More »

 

AgeCheq Assembles “Dream Team” of Privacy and Mobile App Experts to Power Advisory Board

Mobile privacy management company taps industry experts specializing in privacy, law, advertising, direct marketing and publishing to build advisory board representing the entire mobile app ecosystem Click to Tweet YORK, PA. July 9, 2014 /MobilityWire/ — AgeCheq (www.agecheq.com), the company helping mobile app and game publishers easily make their apps and games COPPA compliant, today… Read More »

 

Kochava Takes Bold Privacy Stand in Support of Children’s Online Privacy and Protection Act

On the anniversary of updated child online privacy law, Kochava leads the mobile advertising industry by building child privacy protections for mobile apps and games into its mobile measurement and attribution platform Click to Tweet July 1st, 2014 marks the one year anniversary of the FTC’s update to the Children’s Online Privacy and Protection Act… Read More »

 

Kochava Adds Support for New Twitter Mobile App Promotion Ads

Leading mobile attribution and analytics platform is now integrated with new Twitter Mobile App Promotion (MAP), giving Kochava clients more reach in their mobile media efforts and best in class mobile data for campaign optimization Click to Tweet Integration with Twitter Mobile App Promotion (MAP) enables Kochava’s growing customer list of large global brands, agencies… Read More »

 

Kochava Leads the Mobile Attribution and Analytics Charge

Kochava increases transaction volume by 250% for hundreds of tier-one brands with the industry’s fastest click response times and service uptime Click to Tweet 3rd party sources validate Kochava’s click response times twice as fast as closest competitors Faster click response times result in lower friction for users to download apps, increasing conversion rates Kochava… Read More »

 

Kochava CEO to speak at Mobile Acquisition Unlocked

Charles Manning to join a host of Kochava customers on stage to share insights and best practices around app campaign tracking and measurement SANDPOINT, Idaho, June 3, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced its CEO, Charles Manning, will be leading a panel session at Mobile Acquisition Unlocked… Read More »