Category Archives: Mobile Apps

 

Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a new class of integration through the Kochava Adapter Framework, integrating the industry’s best push and in-app messaging providers. Kochava designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

 

Kochava Brings Audience Attribution to Mobile Advertising

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced Audience Attribution, a whole new way for advertisers to understand their customers’ behavior across devices and platforms. Audience Attribution gives mobile advertisers the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy, which has been a cornerstone of the Kochava system since its founding.

 

New Sharing App Lets People Enjoy Each Meaningful Drip in a Sea of Social Media Content

Dripthat™ (www.dripthat.com), a revolutionary new app for sharing photos and videos launched today in the App Store, delivering new ways to be creative with the content people love to share. With its advanced photo and video sharing features and attention to privacy, dripthat is the most complete social content sharing app yet conceived, giving people total control over what content is included, who can see it and when it is shared.

 

Kochava Growth Drives Company Expansion

Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

 

Kochava Increases Transaction Volume by 470% in Q1 2015

Kochava (www.kochava.com), today announced that its transaction volume for the first quarter of 2015 represented a whopping 470 percent increase over the first quarter of 2014. Driven by the expansion of existing client campaigns and explosive growth in new accounts, Kochava’s impressive year over year growth led the company to hire James Linden, vice president of business solutions, who will head up a new Kochava San Francisco office, and Jeremy Grimm, director of publisher development, who will lead the company’s newly formed publisher support and development division.

 

PANASONIC INTRODUCES HOMETEAM™ Online Service Connects Loved Ones, Keeps Families in Touch

HomeTeam brings grandparents and grandchildren together through shared reading and game play over video calls Click to Tweet NEWARK, NJ, March 24, 2015 /MobilityWire/ — Panasonic today announced a simple way for grandparents to maintain and build ever more meaningful relationships with their grandchildren, even when they’re far apart. The new HomeTeam™ service blends interactive… Read More »

 

CliqWrap Makes Legal Notice and User Consent Painless For Mobile Developers

New Cloud Service Delivers Mobile-Friendly Terms Of Service (TOS), End User License Agreement (EULA), Privacy Policies, and Age Gates With Minimal Coding Click to Tweet YORK, PA. March 2, 2015 /MobilityWire/ — Today, AgeCheq (www.agecheq.com) announced announced CliqWrap, a new cloud-based service that delivers legal contract and privacy notices to mobile app and game users… Read More »

 

Kimera Systems to Give Live Demonstration of Major Artificial Intelligence Breakthrough

Kimera System will demonstrate new capabilities of its Nigel technology, now the first AI system that extracts understanding from observing reality and not just the analysis of words Click to Tweet Nigel™ now has situational awareness that allows it to use natural language processing (NLP) and understand “why” a user says something; Nigel is able… Read More »