Category Archives: Mobile Advertising & Marketing

 

The Power of “The Collective” Poised to Make Mobile Advertising the Most Efficient Ad Medium Ever

Five mobile advertising industry heavyweights joined forces to announce today the mobile advertising industry’s first advertiser data-driven Collective. The Collective, a joint project led by Kochava (www.Kochava.com), and backed by leading mobile media sources including AdXcel, Altrooz, Appia (a part of Digital Turbine, Nasdaq: APPS), and Liquid, brings the most prominent innovators in mobile advertising together so that meaningful audience matches can be made between advertisers and publishers without advertisers having to sacrifice their unique user data in order to benefit from collective intelligence.

 

Kochava Extends Reach – Provides Measurement for Instagram Ads

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced support for Instagram ads across the entire Kochava platform. Instagram has more than 300 million monthly active users sharing an average of 70 million photos per day, and Kochava customers can now track mobile performance campaigns to reach this massive audience.

 

Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the industry’s first Configurable View-Through Attribution service for mobile marketers. Kochava Configurable View-Through Attribution allows mobile advertisers to track who is actually driving the reach of a campaign and influencing activity. New Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle have partnered with Kochava for the launch of Configurable View-Through Attribution and will be the first to offer this enhanced value to advertisers.

 

Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a new class of integration through the Kochava Adapter Framework, integrating the industry’s best push and in-app messaging providers. Kochava designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

 

Kochava Brings Audience Attribution to Mobile Advertising

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced Audience Attribution, a whole new way for advertisers to understand their customers’ behavior across devices and platforms. Audience Attribution gives mobile advertisers the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy, which has been a cornerstone of the Kochava system since its founding.

 

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

 

Kochava Growth Drives Company Expansion

Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

 

Kochava Increases Transaction Volume by 470% in Q1 2015

Kochava (www.kochava.com), today announced that its transaction volume for the first quarter of 2015 represented a whopping 470 percent increase over the first quarter of 2014. Driven by the expansion of existing client campaigns and explosive growth in new accounts, Kochava’s impressive year over year growth led the company to hire James Linden, vice president of business solutions, who will head up a new Kochava San Francisco office, and Jeremy Grimm, director of publisher development, who will lead the company’s newly formed publisher support and development division.