Category Archives: Mobile Advertising & Marketing

 

Kochava Brings Free App Analytics to All App Developers

Kochava, the mobile attribution, analytics and optimization company, today announced Free App Analytics, a cost-free version of the award-winning Kochava campaign measurement and optimization platform. With Free App Analytics powered by Kochava, advertisers have access to the analytic tools the pros use to measure, analyze and optimize campaigns across 2,400 global ad networks, including Facebook, Google, Pandora, Amazon, Twitter and Snapchat. In concert with the announcement of Free App Analytics, the company also introduced Kochava Intelligence, adding new advanced capabilities to the Kochava Enterprise platform for the most sophisticated marketers.

 

Kochava Adds Dynamic Media Cost Data to Mobile Ad Campaign Measurement and Analytics Platform

Kochava, the mobile attribution, analytics and optimization company, today announced the addition of dynamic media cost data to the Kochava dashboard, making Kochava the only provider to include holistic, dynamic media cost data, solidifying the view of an ad campaign with clear cost and performance that is completely customizable. Without media cost data, advertisers are unable to fully understand the real cost of an ad campaign in a single place, and are forced to combine data from multiple sources manually in order to gain the most useful insights.

 

Kochava Measuring Mobile Ad Campaigns in Every Country in the World

Kochava, the mobile attribution, analytics and optimization company, today announced it is officially tracking mobile ad campaigns for customers in all 195 countries recognized by the US Department of State with language and currency support. This impressive global coverage has driven the company to expand its executive team as well; announcing today new offices in Dublin and four new executives in support of booming expansion across the globe.

 

Kochava Perfects Closed-Loop Mobile Marketing with Launch of Kochava Media Guide

Through the new Kochava Media Guide, an exhaustive database of over 50,000 digital and mobile advertising vendors worldwide, advertisers planning campaigns can discover new mobile ad vendors based on specific criteria or markets, evaluate their capabilities, and communicate directly with them – all without leaving the Kochava platform. Advertisers are able to leverage this research data and pre-campaign communication in the existing core interface of the Kochava measurement, tracking, and analytics suite. This is the first time Advertisers have been able to ‘Close the Loop’ on mobile marketing, empowering them to plan, execute, and measure their advertising campaigns, all within a single platform.

 

Kochava First to Support Measurement for Chatbots

Kochava, the mobile attribution, analytics and optimization company, today announced comprehensive measurement support for Chatbots. Chatbots let people message with businesses the way they would message with a friend, and as brands explore Chatbots as a new tool to drive customer interaction, Kochava is the first to provide tracking and measurement at scale for this emerging digital marketing channel.

 

Mobile Ad Industry Heavyweights Join Kochava, Expanding Mobile Attribution Leadership Globally

Kochava, the mobile attribution, analytics and optimization company, today announced two new executives have joined the company in an effort to continue the three year trend of annual growth, over 300%, the company has enjoyed. Kochava also announced new offices in New York, London and Singapore, and an explosion in network integrations, now totaling more than 2,000 globally.

 

Kochava & TalkingData Partner to Bring World Class Mobile Attribution Services to Advertisers

Kochava, the mobile attribution, analytics and optimization company, and TalkingData, China’s largest independent Big Data service platform, today announced a strategic partnership giving TalkingData’s 80,000+ customers instant access to the Kochava global footprint of more than 2,000 networks and publishers, for easy expansion to the international market.

 

Kochava Raises the Bar for Transparency and Efficiency in Mobile Campaigns Globally with New Advanced Tools for Advertisers

Kochava, the mobile attribution, analytics and optimization company, today announced four new tools to help advertisers further optimize their mobile media spend and exceed their mobile advertising campaign goals: The new Kochava Analytics engine, delivering groundbreaking transparency and visualization of data, for unparalleled campaign insights; The Kochava Traffic Verifier, an anti-fraud tool ensuring that only qualified traffic makes it from impression to install; SmartLink, a new Kochava tool that gives advertisers the power to auto-direct users to destinations; and the Media Guide, a one-stop-shop for advertisers to research supply sources.