Author Archives: Kochava

 

The Power of “The Collective” Poised to Make Mobile Advertising the Most Efficient Ad Medium Ever

AdXcel, Altrooz, Appia, Kochava and Liquid partner to bring collective intelligence to mobile ad space; invite ad networks and publishers globally to join The Collective

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SANDPOINT, Idaho – September 23, 2015 /MobilityWire/ — Five mobile advertising industry heavyweights joined forces to announce today the mobile advertising industry’s first advertiser data-driven Collective. The Collective, a joint project led by Kochava (www.Kochava.com), and backed by leading mobile media sources including AdXcel, Altrooz, Appia (a part of Digital Turbine, Nasdaq: APPS), and Liquid, brings the most prominent innovators in mobile advertising together so that meaningful audience matches can be made between advertisers and publishers without advertisers having to sacrifice their unique user data in order to benefit from collective intelligence.

“Asking an advertiser to hand over their unique user data is akin to asking a professional sports team to hand over their playbook, along with notes on what’s working and what’s not, to their competitors,” said Charles Manning, Kochava CEO. “The Collective believes that the advertiser’s data is their data and we adhere to how the advertiser wants their data to be treated. At the same time, publishers want to make their audience data available to advertisers to enable better targeting, filtering and ad buying—at scale. We achieve both with The Collective.”

With The Collective, AdXcel, Altrooz, Appia, Liquid, and Kochava, have joined forces to create the largest and first ever Mobile Graph™ from which advertisers can create custom audiences and target those audiences with precision and scale. Made up of a pool of network-supplied data sets, an API layer for the exchange of information between advertisers, publishers and measurement companies, and the Audience Manager, a tool for creating the most precisely targeted audience lists in the industry, The Collective was created to drive new efficiencies in the mobile ad marketplace.

“The revolutionary targeting capabilities provided by The Collective will dramatically increase mobile ad campaign effectiveness for brand and performance advertisers alike,” said Erik Lundberg, Chief Revenue Officer at AdXcel. “The Collective also increases the value of every ad impression for mobile publishers and programmatic exchanges. Everybody wins.”

Advertisers

Leveraging the industry’s largest ad network and publisher pool already integrated with Kochava, the Collective will deliver the broadest audience segments available to advertisers, along with the unique ability to not only define the exact audience to target, but also eliminate all overlap across the multiple ad networks selected for the campaigns. The Collective is a match maker between the advertiser and the networks and their meaningful publisher sources. The advertiser leverages The Collective to determine the best networks to reach those particular users, eliminating overlap, and ultimately driving incredible efficiencies.

“Mobile CPI buyers and sellers are both going to crush it leveraging The Collective from Kochava,” said Tom Anderson, Head of Programmatic for Liquid. “The market has been dying for this solution for years now.”

Security

The Collective utilizes new technology providing an Audience API Layer, developed by Kochava, to keep customer data and measurement data secure and independent. With the Audience API Layer technology, personally-identifiable information (PII) is always abstracted and obstructed from being shared by the Advertisers using The Collective.

Equally, The Collective does not pass Device IDs to the advertisers, but rather leverages its connections with the networks to programmatically recommend the ideal network to reach each audience member on an advertiser’s target list. As the advertiser changes the various criteria used to target users, the network recommendation will also change. Finally, the output of The Collective is a series of specified segments that are only accessible to the sourced publisher or media source for which the targeting applies with the Advertiser. This means that Advertisers can easily search and Publishers can easily target the intended audiences—a true match-making outcome.

“As a leading mobile user acquisition platform, Appia has a broad network of direct publisher partners with the data to show how we can reach the users that advertisers want to target,” said Jim Harvey, Executive Vice President of Advertising at Appia, a Digital Turbine company. “The Collective gives advertisers a simple way to tap into millions of potential active users, find the ones they want to target, and then automatically determine the best network to reach each individual user. This method ultimately empowers us to increase our market share in the areas where we are proven to deliver. It’s a win-win for the entire ecosystem.”

“The open delivery model brought on by The Collective empowers networks to put their best foot forward when it comes to delivering the right audience, and brings much needed transparency to the process of finding the best networks to execute campaigns based on the audience an advertiser is trying to reach,” said Rob Crumpler, CEO of Altrooz. “As a leading publisher of mobile ads we grow our business by being able to deliver the users that advertisers really want. The Collective makes everyone’s job easier, giving advertisers a simple way to create custom audiences, and automatically revealing the best networks to deliver those audiences.”

Leadership

The Collective will be led by Tan Tmangraksat, Vice President of Audience Monetization. Tan has deep experience in the mobile ad space, taking on The Collective after spending the last 10+ years developing strategic supply relationships in the digital advertising industry. Most recently, Tan led Publisher Solutions at Airpush where he enjoyed enormous success helping developers monetize their apps while growing the Airpush inventory. Prior to that, he was instrumental in developing the supply strategy for Mobclix which would be acquired by Velti. Tan brings keen analytical skills, leadership, and a proven solutions oriented management approach to his role leading the charge behind The Collective.

“Mobile user acquisition campaigns are growing in cost as supply is shrinking with the steep spike in demand,” said Tan Tmangraksat, Vice President of Audience Monetization for The Collective. “The Collective stands to drive incredible efficiencies for mobile advertisers and we anticipate this project will have a snowball effect on the industry; the larger the pool of participants in The Collective, the greater the benefit for everyone involved. Join us, and together we will revolutionize mobile advertising.”

Mobile advertisers and publishers interested in joining The Collective should contact Kochava or visit www.kochavacollective.com for more information.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

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About AdXcel
The AdXcelerator platform, powered by AdXcel’s breakthrough, patent-pending mDCO ad creative optimization technology, doubles mobile campaign performance for brand and performance advertisers. AdXcel also dramatically increases revenue for publishers and programmatic exchanges. AdXcel provides the first single integrated solution for optimizing advertising creative, audience, and media placement in real-time.

About Altrooz
Altrooz is a leading mobile advertising network driving millions of high-quality users for top-tier brands and games developers on a global basis. Our unique mobile data includes accurate demographic data, behavioral targeting and “social signals” on the apps users love most. As users increasingly move from web to mobile, one of the biggest challenges marketers face today is gaining a truer understanding of who their users are and how to communicate with them. Altrooz solves the mobile data conundrum and gives advertisers the insights to create more successful campaigns.

About Appia, a part of Digital Turbine, Inc.
Appia, a part of Digital Turbine, is a leading mobile user acquisition network. Appia has delivered more than 100 million app installs for hundreds of advertisers, including more than 70% of the top 100 grossing apps on the App Store and Google Play. Appia provides the technology, infrastructure, and scale to provide higher lifetime value users for advertisers while driving positive return on ad spend. In addition, Appia partners with a diverse set of publishers including app developers, mobile websites, and carriers to maximize their advertising revenue. Appia is a venture-backed company and currently operates in multiple offices worldwide including San Francisco, Singapore, Durham, Cork, and Mexico City. More information available at www.appia.com.

About Liquid
Liquid is the digital ad targeting platform for Publishers Clearing House. Using PCH’s resource of 100+ million first-party consumer profiles, Liquid helps marketers define and target their ideal customers across devices and platforms more accurately and effectively than ever before. The company is headquartered in Portland, Maine, with offices in New York City, Port Washington, Boston, and San Francisco. http://liquid.pch.com

The Collective Press Contact

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Kochava Brings Industry Leading Mobile Attribution Analytics to Korea

New office in Seoul expands Kochava presence in APAC, adds in-country support for South Korean app marketers looking to accurately measure and optimize user acquisition campaigns

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SANDPOINT, Idaho, September 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced its formal expansion into Korea with the opening of a Kochava office in the historic Namsan Tower, in Seoul.

Kochava General Manager of Korea, David Son, is heading up Kochava’s South Korean operations, which are already serving local customers in the region. David Son comes to Kochava from App Annie where he launched a Korean office for the analytics and market intelligence company for app developers, and managed sales operations. While at App Annie, Son grew the Korean office to five times its original size in just two years, maintaining an impressive sales record and closing 90 percent of the top publishers he pitched.

Previously, Son worked at a leading mobile advertising and engagement company where his clients included Kocca, Gamevil and Nexon. Son also held roles at both Adobe and Com2uS where he was immersed in mobile and social gaming from publishing, to managing and developing projects from inception through to distribution.

“We love working with Kochava! Kochava has allowed me to manage the complex data from our user acquisition campaigns seamlessly,” said BR Yoo, CEO of Mobidays, one of Kochava’s first customers in Korea. “Mobidays utilizes Kochava to test and measure numerous ad networks and end publishers to determine their quality as a user acquisition channel. The Kochava account team is the most supportive that I’ve come across in the mobile space.”

“There is huge demand and great potential within South Korea,” said Charles Manning, Kochava CEO. “Kochava was being contacted by Korean-based companies who were frustrated with the lack of quality attribution services in Korea and we knew we could provide the level of service they were looking for via our global platform. We added a locally based account manager, opened an office in Seoul, and immediately landed a host of key clients in the region, including seven top ranking apps. South Korea is ripe with opportunity and we’re ramping up quickly to serve the needs of this rapidly growing market.”

Kochava enables brands to measure app engagements and conversions, demographic information and more. With Kochava, advertisers can visually see the impact of their user acquisition investments across more than 1,300 publisher and network partners. With real-time attribution and analytics, Kochava puts critical metrics at advertisers’ fingertips empowering them to make real-time decisions to optimize mobile ad spend. The Kochava platform and its customers’ data are secure and completely independent.

“Kochava acts as a real partner providing us with very helpful tips and information about the global market,” said Hosun Lee, Joycity Marketing Director. “As a Korean developer looking to enter the global market, there are so many difficulties. Amongst them, no doubt the language barrier is the toughest one, whether that is localizing a game or simply integrating SDKs with a guide in English. With the Kochava team now stationed in Korea we can easily ask someone here about coding-related questions and receive assistance, saving us both time and frustration. I have previous experience working with other tracking tools but Kochava is the only one that can accommodate both performance and comfort for Korean developers.”

To learn more about Kochava and the measurement of Instagram ads, or to begin maximizing your mobile ad spend today, please visit www.kochava.com. for more information.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

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Kochava Extends Reach – Provides Measurement for Instagram Ads

Kochava customers can now measure Instagram ad inventory bought through Facebook with detailed visual reporting and actionable data for campaign optimization

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SANDPOINT, Idaho, September 3, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced support for Instagram ads across the entire Kochava platform. Instagram has more than 300 million monthly active users sharing an average of 70 million photos per day, and Kochava customers can now track mobile performance campaigns to reach this massive audience.

The Instagram Ads API allows advertisers looking to drive app installs or app engagement to extend their campaigns out to the Instagram platform. According to eMarketer, Instagram’s 2015 ad revenue is expected to reach nearly $600 million, growing to $2.81 billion in 2017.

Instagram ads utilize the same targeting available for Facebook ads today, including Custom Audiences, core audiences and lookalike audiences, and at launch, Kochava customers are able to use the Kochava platform to produce mobile attribution analytics and optimization data for Instagram ad campaigns. With this integration, the full suite of Kochava measurement tools are available to advertisers across Facebook and Instagram.

“The mobile advertising opportunity continues to explode and the next frontier is monetizing the second generation of social media platforms,” said Charles Manning, Kochava CEO. “Social platforms like Facebook have driven incredible results by showing people the ads that they want to see, from brands that are personally relevant, in a format that fits the look and feel of the social app. With Kochava’s integration of Instagram ads, mobile advertisers can extend the reach of their campaigns to leverage the context around people’s social videos and images. Kochava is offering support for Instagram ads right out of the gate with exciting features to help brands track and measure their new campaigns, along with tools to help make the measurement data actionable.”

Kochava allows advertisers to visually see the true impact of their user acquisition investments across Facebook, Instagram, and more than 1,300 other publisher & network partners. With real-time attribution and analytics, Kochava puts critical metrics at advertisers’ fingertips empowering them to make immediate informed decisions to optimize their mobile ad spend. Kochava’s platform and its customers’ data are secure and completely independent. Customer data is never used for retargeting or other aggregated purposes.

“Kochava already maintains the largest breadth of network integrations across the mobile ecosystem, and the addition of Instagram provides advertisers with yet another differentiator when considering a mobile measurement platform partner,” said Manning. “In today’s marketplace where data fidelity and security are foremost on advertiser’s minds, we feel that the extension of the unique measurement ability of the Facebook Marketing Partners program to Instagram validates the security and integrity of the Kochava platform.”

To learn more about Kochava and the measurement of Instagram ads, or to begin maximizing your mobile ad spend today, please visit www.kochava.com. for more information.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

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Kochava Press Contact

Melissa Burns
Mobility Public Relations
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Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

Expands measurement beyond “last click” to include all levels of influencers, completely configurable by the advertiser; Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle are first to offer this enhanced value to advertisers

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SANDPOINT, Idaho, August 31, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the industry’s first Configurable View-Through Attribution service for mobile marketers. Kochava Configurable View-Through Attribution allows mobile advertisers to track who is actually driving the reach of a campaign and influencing activity. New Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle have partnered with Kochava for the launch of Configurable View-Through Attribution and will be the first to offer this enhanced value to advertisers.

The new reporting from Kochava, made possible through Configurable View-Through Attribution, allows advertisers to identify those influencers who wouldn’t have previously been credited for influencing an app install or other activity, a casualty of the measurement industry’s last click install approach, where only the source that drove the final click receives credit.

“Very little traffic is actually organic; it’s almost always influenced by multiple sources and those are important for advertisers to track,” says Kochava CEO, Charles Manning. “Kochava will keep pushing the measurement and attribution frontier, shining insights into the formerly untracked and unmeasured regions of user acquisition that reveal valuable information for mobile advertisers.”

The Kochava Attribution Engine is designed to be comprehensive, authoritative, and actionable. The engine considers all possible factors and then separates the winning click from the influencers in real-time. The primary elements include impressions, clicks, installs and events, and each of these have specific criteria which can be configured by the advertiser to optimize their campaigns. This translates to massive volumes of incoming traffic Kochava processes to deliver valuable influencer reporting for advertisers, all in real time.

With simple last click install reporting, advertisers would miss out on the rich influencer data now available with Kochava Configurable View-Through Attribution. Through Kochava, advertisers can define the exact weight of importance they want to give to impressions and clicks, configurable at a variety of levels from the app level, all the way down to the creative of a campaign targeted to a specific source.

“The global mobile advertising industry is suffering today from the lack of a consistent worldwide standard around what an impression is,” says Manning. “An impression of a video ad, for example, can be captured in a host of different ways, from counting a view 5-seconds in, to counting the completion of the video view, and different partners have widely varying parameters they use for this. Kochava is the first measurement company to tackle this problem head on with a complete Configurable View-Through Attribution tool that allows advertisers to specifically define what an impression is to them, and then measure and capture data against that.”

Not all mobile advertisers are pushing for app downloads. Advertisers running pure brand awareness campaigns benefit from Kochava Configurable View-Through Attribution to measure overall brand lift, acknowledging the value of driving influence and bringing new visibility to the true reach of a campaign. As consumer traffic continues to shift from desktop to mobile web and app, the success metrics of an advertising campaign can vary widely and tools that are configurable are necessary to match to the goals of any campaign.

Kochava has the largest pool of networks and publishers integrated and Kochava customers enjoy the ability to easily access and run media on any of Kochava’s 1,300+ integrated media sources. With the launch of Kochava Configurable View-Through Attribution Kochava has also announced its Advertiser’s Guide to Publishers. Publishers will now be ranked by the data that is shared with Kochava that provides enhanced attribution and analytics for advertisers, giving advertisers greater visibility and understanding into each media source.

The new Kochava Gold publisher partners are ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle. By partnering with Kochava at the launch of Configurable View-Through Attribution these companies will be the first to offer this enhanced value to the advertiser.

“The integration of View-Through Attribution in the mobile app space marks a huge turning point in the way brands understand the value of their advertising spend,” Said Mike Brooks, Global Director of App Advertising at AOL. “We’re excited to deepen the knowledge-share and expose the impact of the impression with this new offering from Kochava.”

“We continue to face a number of challenges in mobile performance advertising ecosystem related to transparency,” said Zain Jaffer, CEO of Vungle. “We’re happy to see Kochava invest in technologies like View-Through Attribution and impression tracking which we anticipate will likely become industry-wide standards in the very near future.”

“ActionX is proud to be among the first Kochava Gold partners offering Configurable View-Through Attribution,” said Evan Schwartz, CEO and Co-founder of ActionX. “Going beyond last click attribution is important for measuring the true impact of our app re-engagement campaigns and we are excited to make this innovative new Kochava feature available to our clients.”

Mobile Advertisers interested in revealing the true reach and influencing factors driving their mobile campaigns should contact Kochava for a demonstration of Configurable View-Through Attribution or visit www.kochava.com. for more information.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

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Melissa Burns
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Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

The Kochava Adapter Framework brings push and in-app messaging measurement to the Kochava Platform for an omni-channel view of user acquisition and re-engagement campaign data; Key Kochava partner integrations include Appboy, Leanplum, Localytics and Urban Airship, giving marketers freedom to work with the solution provider best suited to their specific needs

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SANDPOINT, Idaho, July 13, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a new class of integration through the Kochava Adapter Framework, integrating the industry’s best push and in-app messaging providers. Kochava designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

Re-engagement of existing users is fundamental to mobile marketing success, and the Kochava platform has always allowed marketers to identify existing high-value users and trigger new targeted acquisition campaigns at the optimal moment. Push and in-app messaging is an important part of the mobile marketing mix and is especially important for re-engagement. With the addition of push and in-app messaging integrations, the Kochava Adapter Framework lets marketers automate their mobile marketing campaigns and analytics through Kochava’s partners and track and understand how their messaging engagement and re-engagement efforts are attributable to their overall mobile media spend.

The Kochava platform gives marketers the ability to create, track and optimize a variety of new campaigns beyond their initial user acquisition campaign to increase the overall lifetime value (LTV) of their existing users. With the announcement of push and in-app messaging integrations, this class of campaign can now be tracked and attributed alongside all of a mobile marketers’ other campaign data, including email, mobile web and app media spend. Kochava puts crucial metrics at marketers’ fingertips, allowing customers to visualize the true impact of all of their various campaigns via real-time attribution and analytics. This addition to the Kochava Adapter Framework brings push and in-app messaging reporting to the Kochava platform so that events such as uninstalls and app deletes can now be used as event triggers to launch ad campaigns in real-time.

Kochava is announcing partnerships with industry leading push and in-app messaging providers Appboy, Leanplum, Localytics and Urban Airship. These partnerships create an unparalleled benefit to the mobile marketing ecosystem.

“Instead of buying a messaging technology company, or attempting to build out these key marketing capabilities ourselves, Kochava has taken the position that we want to leverage the investments that our customers have already made and empower them to employ the push and in-app messaging tools that best serve their specific needs,” said Charles Manning, Kochava CEO. “By partnering with the best push and in-app messaging providers, and coupling these technologies with the Kochava dashboard, we are providing marketers with the most comprehensive and unified perspective on attribution across channels and audiences.”

“Appboy is pleased to announce this new partnership and the value it will bring to our customers. By combining our best-in-stack mobile ecosystems, customers will now have the ability to hyper target their users throughout their journey, resulting in more actionable results that can feed into their marketing initiatives,” said Mark Ghermazian, co-founder and CEO at Appboy.

“Leanplum is excited to partner with Kochava and now enable marketers to identify, measure and optimize mobile content based on channel attribution so that they can drive higher ROI across marketing vehicles,” said Momchil Kyurkchiev, co-founder and CEO of Leanplum.

“The expanded partnership with Kochava is a win-win for customers who can combine the extensive reach of Kochava’s vast integrated network pool with Localytics analytics and marketing to use messaging as an effective tool for re-engaging users,” said Brian Suthoff, chief strategy officer at Localytics.

“As the pioneer and worldwide market leader in mobile app engagement, Urban Airship is pleased to work with Kochava to bring user acquisition and engagement activities together in one view for mobile marketers,” said Michael Richardson, senior director of product, Urban Airship. “Mobile is the new front door to business with benefits across all channels, making a comprehensive view of performance and the ability to take action using the best solutions not only empowering, but critical.”

Measurement is at the heart of all effective marketing decisions. Customers of Kochava and its partners can leverage the Kochava SDK to gain holistic and unbiased mobile attribution analytics across all of their campaign channels. Kochava has always had the largest pool of network and publisher integrations with more than 1,300 certified integrations across various media efforts. In addition, Kochava has built integration with pure-play analytics tools like Omniture, Coremetrics and Mixpanel, and with this announcement, Kochava is announcing a new class of integration for push messaging.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

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Kochava Brings Audience Attribution to Mobile Advertising

Industry-leading mobile analytics company combines IdentityLink with Proximity Identification to deliver cross-device attribution at the audience level, giving advertisers new insights into what is driving incremental attribution lift

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SANDPOINT, Idaho, July 1, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced Audience Attribution, a whole new way for advertisers to understand their customers’ behavior across devices and platforms. Audience Attribution gives mobile advertisers the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy, which has been a cornerstone of the Kochava system since its founding.

Most attribution models use a single-device identifier to represent a person who is served an ad. In today’s reality of heavy multi-screen, multi-platform usage, users are not accurately represented by a single-device ID. Kochava created the audience attribution model to overcome this limitation.

With Audience Attribution advertisers can, for the first time, view and correctly attribute installs to ads served on one device that also drive incremental installs across various devices in a household. This audience-specific data allows advertisers to attribute the whole household, exposing the real reach of an ad, versus a single attributed user and several “organic” installs. With Audience Attribution, installs that were historically considered “organic” will now be accurately attributed as a result of an originating advertisement.

“Savvy advertisers know their mobile ad is reaching more than just the person who installs, or is impacting more devices than the one that converts, but up until now they had no way to measure that influence,” said Charles Manning, Kochava CEO. “That all changes with Audience Attribution. We’re essentially exposing a whole new segment of influence-based installs that were falsely attributed as organic, and new KPIs, like household LTV, are all of a sudden a reality.”

Kochava’s Audience Attribution is achieved through the combination of Kochava IdentityLink and Proximity Identification. Together these methods create the industry’s first true audience attribution solution.

IdentityLink
Kochava developed a feature called IdentityLink, which allows Kochava customers to associate an internal identifier with a Kochava device ID to manage their audience in unprecedented ways. By associating an internal customer identifier with a Kochava device ID, advertisers can correlate attribution and analytics information within Kochava to the customer’s behavior on different devices and platforms, as well as cross-compare data from internal or 3rd-party business intelligence tools in a meaningful way. IdentityLink gives advertisers actionable intelligence on all of their behavioral user data, regardless of where it exists, delivering a unified picture for more effective targeting, re-targeting, and optimization.

Proximity Identification
The Kochava Data Science team developed proprietary algorithms to deliver Proximity Identification, the grouping of people and their multiple devices based on location. Proximity Identification was created to deliver new insights into how users interact and influence one another. This is an important step in the evolution of mobile marketing toward helping the advertiser understand the complete path to purchase and the real impact of their user acquisition campaigns. Proximity Identification can be used for deeper levels of targeting to increase ad spend ROI by identifying the primary influencer in a household, or reduce wasted ad spend through negative targeting. For example, once a user of a subscription video company is attributed, the company can avoid wasting money targeting other household devices, knowing that the app will be downloaded onto the other devices “organically” and the user ID will be shared. Conversely, an advertiser can spend more to acquire a primary influencer knowing that they drive higher than average “organic” lift within that household.

Policy-Driven Privacy
When it comes to security and privacy, Kochava has a proven track record of industry-leading standards and practices to facilitate policy-driven privacy. All data within Kochava is secure, private, and completely siloed. Advertiser data is never leveraged in aggregate or shared with other customers. Kochava firmly believes advertisers’ data is their data.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:


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Melissa Burns
Mobility Public Relations
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Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data to drive new efficiencies in global campaigns

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SANDPOINT, Idaho, May 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

Kochava has analyzed several years of its customers’ mobile ad traffic around the globe to determine what to look for when identifying fraud in mobile advertising. Kochava defines fraud as any traffic that is being presented as one thing – but is delivered as another. Activities that could be construed as fraudulent are dependent upon the ad network and the individual customer attribution configuration.

According to recent Google research, a frightening 56.1 percent of all ad impressions are not seen by human consumers. Furthermore, it is estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015, according to a study conducted by the Association of National Advertisers and White Ops Inc. With such dramatic numbers, the importance of fraud prevention is at an all-time high.

“Today, fraud in mobile advertising is real, and it’s not only costing app marketers billions of dollars in wasted campaign spend, it’s also driving faulty campaign performance results,” said Charles Manning, Kochava CEO. “The problem is further compounded as this misleading data is then used by our customers to make their optimization decisions. Identifying and helping to eliminate this fraudulent traffic saves our customers money, and enhances their campaign optimization capabilities at the same time.”

Common fraud attempts in mobile advertising that can be detected by Kochava’s data science team include the practice of blending incentivized traffic with non-incentivized traffic, “sniping” clicks, or the use of human or programmatic bots. There are specific indicators Kochava’s data science team knows to look for in each of these incidents of fraud. Part of the value of the Kochava data science team is its ability to interpret customer data on the customer’s behalf and then present it to them via their dedicated Kochava account manager who knows their specific business and campaigns personally.

“Many advertisers don’t understand the nuanced elements of how each ad network works. It’s up to Kochava as the measurement platform to know, and to do something with this knowledge to protect our customers ,” said Manning. “When it comes to fraud, Kochava knows what to look for so our customers don’t have to. This data then becomes a secret weapon, arming advertisers with more data than the publishers have. Kochava’s data science team is effectively protecting our customers from fraud while sending a message to the networks that fraud will not go undiscovered.”

Kochava also announced this week that TMC, a global media company, has named the Kochava mobile app attribution platform a 2015 Mobility Tech Zone Product of the Year. The Mobility Tech Zone Product of the Year Award honors the development of technologies geared toward the evolution of a 4G, all IP, wireless network.

“Recognizing leaders in mobile technologies, TMC is proud to announce Kochava as a recipient of the 2015 Mobility Tech Zone Product of the Year Award,” said Rich Tehrani, TMC CEO. “Kochava has demonstrated incredible innovation that is helping to shape the face of the quickly evolving mobile advertising industry. It is our pleasure to honor Kochava for its inspiring and innovative work.”

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About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,000 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

# # #

Kochava Press Contact

Melissa Burns
Mobility Public Relations
Work: +1-208-850-59390

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Short URL for this press release online: http://mopr.co/1ILY1pS

 

Kochava Growth Drives Company Expansion

Two new executives and new global headquarters in Sandpoint, Idaho, give mobile attribution analytics pioneer, Kochava, the space and leadership experience to continue market-leading growth

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SANDPOINT, Idaho, May 5, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

Kochava has analyzed several years of its customers’ mobile ad traffic around the globe to determine what to look for when identifying fraud in mobile advertising. Kochava defines fraud as any traffic that is being presented as one thing – but is delivered as another. Activities that could be construed as fraudulent are dependent upon the ad network and the individual customer attribution configuration.

According to recent Google research, a frightening 56.1 percent of all ad impressions are not seen by human consumers. Furthermore, it is estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015, according to a study conducted by the Association of National Advertisers and White Ops Inc. With such dramatic numbers, the importance of fraud prevention is at an all-time high.

“Today, fraud in mobile advertising is real, and it’s not only costing app marketers billions of dollars in wasted campaign spend, it’s also driving faulty campaign performance results,” said Charles Manning, Kochava CEO. “The problem is further compounded as this misleading data is then used by our customers to make their optimization decisions. Identifying and helping to eliminate this fraudulent traffic saves our customers money, and enhances their campaign optimization capabilities at the same time.”

Common fraud attempts in mobile advertising that can be detected by Kochava’s data science team include the practice of blending incentivized traffic with non-incentivized traffic, “sniping” clicks, or the use of human or programmatic bots. There are specific indicators Kochava’s data science team knows to look for in each of these incidents of fraud. Part of the value of the Kochava data science team is its ability to interpret customer data on the customer’s behalf and then present it to them via their dedicated Kochava account manager who knows their specific business and campaigns personally.

“Many advertisers don’t understand the nuanced elements of how each ad network works. It’s up to Kochava as the measurement platform to know, and to do something with this knowledge to protect our customers ,” said Manning. “When it comes to fraud, Kochava knows what to look for so our customers don’t have to. This data then becomes a secret weapon, arming advertisers with more data than the publishers have. Kochava’s data science team is effectively protecting our customers from fraud while sending a message to the networks that fraud will not go undiscovered.”

Kochava also announced this week that TMC, a global media company, has named the Kochava mobile app attribution platform a 2015 Mobility Tech Zone Product of the Year. The Mobility Tech Zone Product of the Year Award honors the development of technologies geared toward the evolution of a 4G, all IP, wireless network.

“Recognizing leaders in mobile technologies, TMC is proud to announce Kochava as a recipient of the 2015 Mobility Tech Zone Product of the Year Award,” said Rich Tehrani, TMC CEO. “Kochava has demonstrated incredible innovation that is helping to shape the face of the quickly evolving mobile advertising industry. It is our pleasure to honor Kochava for its inspiring and innovative work.”

Follow Kochava on social media:


About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,000 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

# # #

Kochava Press Contact

Melissa Burns
Mobility Public Relations
Work: +1-208-850-59390

Follow MobilityWire on Twitter

Short URL for this press release online: http://mopr.co/1HSyk4r

 

Kochava First to Support Apple Watch for Brands’ Mobile App Measurement and Tracking

Industry leading analytical support is available for Apple’s new flagship wearable; another innovation offered first by Kochava

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SANDPOINT, Idaho, April 27, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced the company is the first to support app analytics and mobile campaign tracking for Apple’s hugely anticipated wearable device, the Apple Watch.

Kochava has always been on the leading edge of adoption, ensuring that as consumers begin using the latest phone, wearable or other connected device, brands are able to optimize their user acquisition campaigns based on real-time engagement data and post-install tracking. App marketers at the bleeding edge of their industry have been preparing their apps for launch on the Apple Watch platform for months, and measurement of their campaigns, coupled with post install data is a critical factor to ensure success on the new platform.

“With the Apple Watch, Apple introduced the market to the smartest, most app-friendly wearable ever made,” said Charles Manning, Kochava CEO. “As the Apple Watch, and other wearables, becomes an essential part of customers’ lives, measuring app activity and understanding performance is crucial.”

Setting up Kochava tracking on the Apple Watch is simple and straightforward. Attribution requires only a few lines of code, and any post-install events will be tracked via the existing dashboard. Kochava then provides actionable data on key performance indicators, enabling mobile app developers to keep engagement and monetization high on the new platform.

“Kochava customers have launched a number of dedicated apps for Apple Watch and are using WatchKit to take their existing apps even further by extending and enhancing their functionality on Apple Watch,” added Manning. “Kochava is the only attribution and measurement company offering brands a way to track and measure their campaigns from first click through post-install data across Apple Watch customers. This is going to be huge for advertisers and is just the beginning for what is sure to be an explosive wearables market.”

Apple Watch support is just the latest of measurement firsts innovated by Kochava. In 2015, Kochava has been first to provide attribution for mobile app campaigns that are promoted on television, the first to provide fraud detection capabilities for mobile media promotion and the first to provide iBeacon support for physical attribution at the storefront.

Follow Kochava on social media:


About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,000 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

# # #

Kochava Press Contact

Melissa Burns
Mobility Public Relations
Work: +1-208-850-59390

Follow MobilityWire on Twitter

Short URL for this press release online: http://mopr.co/1EvB20G

 

Kochava Increases Transaction Volume by 470% in Q1 2015

Q1 growth drives addition of San Francisco sales office led by new vice president of business solutions, James Linden, and new publisher development division led by director of publisher development, Jeremy Grimm

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SANDPOINT, Idaho, April 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced that its transaction volume for the first quarter of 2015 represented a whopping 470 percent increase over the first quarter of 2014. Driven by the expansion of existing client campaigns and explosive growth in new accounts, Kochava’s impressive year over year growth led the company to hire James Linden, vice president of business solutions, who will head up a new Kochava San Francisco office, and Jeremy Grimm, director of publisher development, who will lead the company’s newly formed publisher support and development division.

Through Kochava, brands can measure app engagements and conversions, demographic information and more. Kochava allows advertisers to visually see the true impact of their user acquisition investments across more than 1,100 publisher and network partners. With real-time attribution and analytics, Kochava puts critical metrics at advertisers’ fingertips empowering them to make real-time decisions to optimize mobile ad spend. Kochava’s platform and its customers’ data are secure and completely independent. Customer data is never used for retargeting or other aggregated purposes.

“Having actionable measurement and attribution data is no longer just a nice-to-have for app marketers; it’s become a critical imperative for successful mobile campaigns,” said Charles Manning, Kochava CEO. “Kochava’s early growth in 2015 has shown us just how hot this space has become. The addition of Jeremy Grimm leading our new publisher division providing white glove support to our publisher partners, coupled with the opening of our San Francisco office spearheaded by our new vice president of business solutions, James Linden, all points to an even more successful second quarter for Kochava.”

A 15-year veteran of the digital advertising industry, James Linden joins Kochava as vice president of business solutions, opening the company’s San Francisco office. James brings broad experience in mobile, cross channel, cross device, affiliate marketing, media planning and business solutions architecture to the Kochava executive team. James joins Kochava from Amobee where he spent four years as senior director of digital advertising for the Americas, responsible for the client services team, including media, reporting, tracking, and strategy.

“Kochava is taking the mobile measurement and attribution space by storm, adding new top brands weekly to its already impressive customer list,” said James Linden. “It’s an exciting time to be joining the company, especially in San Francisco, which has long been a key market for Kochava and a place where the potential for customer growth is off the charts.”

In a show of further support for its valuable publisher partners, Kochava announced today a new division within the company dedicated to publisher support and development. Kochava hired Jeremy Grimm, previously the director of planning and community development for the city of Sandpoint, as Kochava’s director of publisher development, to manage the new publisher division and to further bolster the relationships between Kochava and its publisher partners.

Jeremy earned a reputation for tenacity balanced with diplomacy working on business retention and expansion opportunities in his previous position. As director of publisher development, Jeremy will head up Kochava’s new publisher support and development division and nurture the company’s valuable relationships with mobile publishers while overseeing customer engagement and market analysis. Managing Kochava’s integrations with more than 1,100 publishers, Jeremy is responsible for guaranteeing the company’s deep network integrations provide Kochava customers with unified reporting and seamless management of campaigns across networks and publishers. In the face of daily changes in the global ecosystem of networks and publishers, Jeremy will ensure Kochava is providing clients an omnipotent and neutral view of where and how engagement occurs.

To learn more about Kochava or to begin maximizing your mobile ad spend today, please visit http://www.kochava.com/.

Follow Kochava on social media:


About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,000 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

# # #

Kochava Press Contact

Melissa Burns
Mobility Public Relations
Work: +1-208-850-59390

Follow MobilityWire on Twitter

Short URL for this press release online: http://mopr.co/1HSyk4r