Author Archives: Kochava

 

Kochava Brings Free App Analytics to All App Developers

Mobile attribution and analytics pioneer eliminates the cost barrier for emerging apps seeking campaign measurement and analytics with Free App Analytics and announces new Kochava Intelligence features

SANDPOINT, Idaho – September 14, 2016 /Wire4Tech/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced Free App Analytics, a cost-free version of the award-winning Kochava campaign measurement and optimization platform. With Free App Analytics powered by Kochava, advertisers have access to the analytic tools the pros use to measure, analyze and optimize campaigns across 2,400 global ad networks, including Facebook, Google, Pandora, Amazon, Twitter and Snapchat. In concert with the announcement of Free App Analytics, the company also introduced Kochava Intelligence, adding new advanced capabilities to the Kochava Enterprise platform for the most sophisticated marketers.

Kochava has earned a reputation in the mobile ad tech industry as the most innovative and feature-rich solution, providing highly granular, real-time, actionable campaign insight for the largest advertisers in the world. Servicing gaming, media, travel, retail and other verticals, Kochava is the trusted provider of unbiased, actionable intelligence for billions of dollars in marketing campaigns globally.

Free App Analytics eliminates the cost hurdle without sacrificing the basic features emerging mobile marketers require
In today’s hypercompetitive and complex mobile marketing ecosystem, app developers simply cannot afford to fly blind. Free App Analytics removes the cost barrier and gives all app developers access to the most advanced measurement and analytics platform in the world.  While Free App Analytics includes the basic features for marketers of emerging apps, tier-1 features required for advertisers that scale are only available in Kochava Enterprise with a zero-impact migration from Free App Analytics to Kochava Enterprise.  Free App Analytics provides the ability to start measurement today without the risk of changing vendors and tools in the future – providing peace of mind for the app development community.

“Mobile marketing is a complex business, and there is no shortage of providers and solutions claiming to give you the edge over the competition with their proprietary tools,” said Charles Manning, CEO of Kochava. “Through Free App Analytics, we are able to make the Kochava platform available to a wider audience, especially those who are learning the mechanics and reacting to the dynamics involved in the mobile marketing ecosystem for the first time. This release changes the rules of engagement across the ecosystem by giving the advertiser total transparency, control and access to the metrics they need to measure and react to be successful in the space – all without the cost typically associated with this level of information and precision.”

Free App Analytics provides advertisers with a rich suite of features unique to the Kochava platform, including Media Guide, a comprehensive global index of thousands of integrated ad networks allowing discovery, filtering and selection to match an advertiser’s audience preferences. Post-install event tracking gives advertisers insight to user actions that are meaningful and relevant to their key performance indicators, and the platform’s real-time analytics provide unparalleled capability for row-level cohort and segment creation based on unlimited customizable criteria.

With Free App Analytics, real-time, device-level reporting allows advertisers to view which networks are driving the highest quality users based on selected criteria. They can then leverage the power of Media Guide to find and engage with comparable networks likely to provide equivalent performance. Once users are acquired, Free App Analytics provides precise measurement of in-app events and drill-down tools for advertisers to define a specific cohort of users. With the ideal cohort identified, Free App Analytics provides access to The Collective where advertisers can run a comparison of specific cohorts and find lookalike audiences and the networks that can reach them throughout the world.

New Kochava Intelligence features meet the demands of the most sophisticated mobile marketers
Kochava Intelligence is a new suite of business intelligence tools for understanding app audiences and optimizing app performance. Made up of two new reporting systems: “Query” and “What if?,” Kochava Intelligence was developed in response to the real-time nature of mobile device attribution and the associated demands of instantaneous signaling from impressions served, clicks and installs, in order to identify the specific network, site or campaign that triggered a user behavior.

With Query, app developers and advertisers are provided out-of-the-box SQL functionality with access to all row-level data in Kochava. Kochava users can manipulate, collide and mash together data to gain insight on traffic and user behavior. App developers can even combine all of their apps together in unified queries within the dashboard for total account (cross-app) analysis.

“We have effectively implemented the equivalent of the most powerful business intelligence team directly within the Kochava dashboard,” said Manning. “Whether you’re a SQL wizard and want to perform your own real-time analysis or prefer to use a rich set of predefined queries, including fraud-detection and row-level installs matching to impressions, Query gives you the most dynamic access, storage and management of your data imaginable all in real time.”

Kochava created What if? to address the common question, did I have the right marketing mix?  All advertisers wonder if they are deploying ad spend in the most efficient and effective manner, if they are duplicating or overlapping a target audience, or what would happen if they doubled ad spend on one particular network or eliminated another. Implementation of the What if? tool allows advertisers to drive a virtual time machine, instrumenting the replay of their historical traffic to confirm what changes to their campaign strategy would have had on user acquisition and conversion rates. Using What if?, Kochava customers can now test these questions and others in an experimental environment and then apply the results to their campaign strategy to optimize their user acquisition and conversion rates.

“The power of What if? gives advertisers the ability to modify their original reconciliation settings and give alternate consideration or hypothetical weighting to influencing networks,” added Manning. “With this tool, Kochava has eliminated the third rail and risk for any chief revenue officer and their team.”

Advertisers and app developers ready to get the most from their mobile marketing efforts can sign up today for Free App Analytics at www.freeappanalytics.com and existing Kochava customers can begin using the new Kochava Intelligence tools, Query and What if? immediately to further optimize their campaigns.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. The Kochava platform provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava tools enable customers to turn their data into actionable information. With more than 2,400 publisher and network integrations, including Facebook, Google, Twitter, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:
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Media Contact:
Melissa Burns
The Audienci Group for Kochava
+1-208-850-5939
kochava@mobilitypr.com

 

Kochava Adds Dynamic Media Cost Data to Mobile Ad Campaign Measurement and Analytics Platform

Mobile attribution and analytics pioneer first to expose dynamic media cost data within comprehensive mobile advertising campaign measurement dashboard; gives advertisers total campaign cost awareness in a fully-customizable single view

SANDPOINT, Idaho – September 6, 2016 /Wire4Tech/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced the addition of dynamic media cost data to the Kochava dashboard, making Kochava the only provider to include holistic, dynamic media cost data, solidifying the view of an ad campaign with clear cost and performance that is completely customizable. Without media cost data, advertisers are unable to fully understand the real cost of an ad campaign in a single place, and are forced to combine data from multiple sources manually in order to gain the most useful insights.

With the addition of media cost data to the Kochava dashboard customers can clearly see how various metrics converge, all in one place. The real-time media cost data Kochava collects is layered on top of customer’s other campaign data within the Kochava dashboard. Advertisers can change the view to analyze day-to-day activity making it easy to see the costs associated with each point of an app campaign. Customers can move the focus to view specific campaign peaks and valleys to evaluate how their activity and cost changed throughout, and what delivered the most efficient and cost-effective return on their advertising spend (ROAS). Using the company’s dynamic visualization tools customers can expose nuances or show connections and patterns. They can also manipulate the data to compare how a network performs and what user acquisition or reengagement efforts truly cost. The dynamic media cost data instantly shows the value of networks and highlights customer’s most meaningful engagement cohorts.

“Kochava has become known in the industry as a true innovator, bringing the most feature-rich solution to elegantly simplify the complexity of mobile ad campaign analytics and optimization,” said Kochava CEO, Charles Manning. “As the market matures and advertisers become more and more sophisticated, their demands for the types and depth of data are growing. They are increasingly demanding more details around how their campaigns are performing and they don’t want to have to piece together information from multiple sources and vendors. With Kochava advertisers get a single platform that pulls together all the data they need, from impressions and clicks, to installs and events, and now we’ve added media cost data to that, the final piece in creating a comprehensive campaign feedback picture. Having this actionable intelligence supported by a multitude of data sets in a single platform lets Kochava customers make truly informed real-time decisions to help them win in mobile.”

Kochava securely collects cost data from network partners in three ways: dynamically on the click (real-time), via pre-built API capabilities developed by Kochava, and through screen scraping techniques for those media sources that don’t have defined API’s. Kochava is deeply integrated with thousands of partners and networks, including Facebook, Google AdMob, and Twitter, to ensure customers always have the most detailed data points from all their campaign activities.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,400 publisher and network integrations including Facebook, Google, Twitter, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:
Facebook     Twitter     LinkedIn     Google+

Media Contact:
Melissa Burns
The Audienci Group for Kochava
+1-208-850-5939
kochava@mobilitypr.com

 

Kochava Measuring Mobile Ad Campaigns in Every Country in the World

Global expansion brings new Euro headquarters and four new executives for mobile attribution and analytics pioneer; serving customers in 195 countries around the globe

SANDPOINT, Idaho – August 29, 2016 /Wire4Tech/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced it is officially tracking mobile ad campaigns for customers in all 195 countries recognized by the US Department of State with language and currency support.  This impressive global coverage has driven the company to expand its executive team as well; announcing today new offices in Dublin and four new executives in support of booming expansion across the globe.

According to the US Department of State, there are 195 countries in the world. The world’s leading businesses and brands depend on real-time access to mobile advertising campaign data, and Kochava provides unparalleled insight into this data for the largest social media, gaming, pharmaceutical, retail, on demand content, and media companies in the world. The company’s consistent 300% year-over-year customer growth has been impressive, demanding Kochava add to all facets of the team; from employees to global office space. As its customer base has spread across the world, Kochava has localized its platform with language and currency support for its global customer clientele.

New Kochava Office in Dublin
This fall, Kochava will open its European headquarters in the heart of Dublin, a location selected for its strong tech ties and high quality of life for employees. Following the June Brexit decision, Dublin is the sole remaining English-speaking capital in the European Union, where according to IDA Ireland, tech companies already employ more than 80,000 people. Tech giants from Amazon, Facebook, and Google, to Airbnb, eBay, and Twitter, already have European headquarters in Dublin, near the city’s “Silicon Docks,” and a neighborhood called “Googletown” where Google’s large campus is located.

“Kochava has found a perfect fit for our new European headquarters in Dublin,” says Kochava CEO, Charles Manning. “With a young, tech-savvy population of native English-speakers and the lowest corporate tax in Western Europe, Dublin presents an attractive mix of talent and government support, along with a progressive licensing policies for intellectual property rights and R&D tax credits. Combine these factors with the concentrated IT ecosystem gathered in Dublin and it’s clear to see that a tech utopia is being built. Kochava is excited to become a contributing member of the European tech hub that is Dublin.”

APAC General Manager, Jaime Ocampo
Promoted from his previous role as head of Kochava Singapore, Jaime Ocampo is now the General Manager for Kochava APAC, running operations for South East Asia, Australia, New Zealand, Korea, and Japan. A self-proclaimed “math nerd” with a B.S. in Electrical Engineering, Ocampo brings deep leadership experience and solid tech acumen to the growing Kochava team based in Asia. Known industry-wide as a mobile/social/digital-gaming guru, Ocampo spent the last 15-years pushing the evolution of the mobile industry in Asia. Ocampo hails from the Philippines, and currently resides in Singapore, where he will continue to orchestrate the growth of Kochava across APAC.

Managing Director of China, Jeff Chai
With more than 25 years of IT industry experience, and a strong background in overseas software and Internet business management, Jeff Chai joins Kochava in the company’s China office. Chai takes responsibility for the Kochava China business unit, leveraging his experience managing Lenovo for the past 7 years. In 2004 Chai served as Chief Representative for Managed Object Solutions, establishing its business in China, until it was acquired by Novell in 2009. Later that year Chai helped to create Lenovo’s worldwide consumer PC software and Internet service business, going on to serve as the Director of Lenovo’s China Ecosystem Business Unit, developing the China Ecosystem and Monetization Business unit.

Director of Client Analytics, Grant Simmons
Tasked with helping Kochava customers to better understand the efficacy of their mobile marketing efforts, Grant Simmons joins Kochava as Director of Client Analytics. Simmons comes to Kochava from Oracle Data Cloud where he served as Head of Retail Analytics working with 1,500+ retail directors, VPs, CMOs, and agencies to develop individualized test-and-learn strategies. Prior to Oracle, Simmons served on the client-side, as VP of Direct Marketing at Body Central, and DVP of Ecommerce at Coldwater Creek. Simmons brings more than 16-years of experience in direct performance based marketing to his role at Kochava where he will challenge customers to consider what it would look like to save even 1% of their ad budget by using fraud mitigation tools from Kochava, or to recognize a 1% lift in their campaign through Configurable Attribution, Influencer Reporting, or View-Through Attribution.

EMEA Director of Sales, Fred Thuard
With exponential growth in Europe, Kochava turned to Fred Thuard to support the company’s continued expansion across EMEA. The former founder and CEO of mobile gaming usage analytics provider, Whally, and former Executive Vice President at App Annie, Thuard brings a wealth of experience and a strong network to his role leading the EMEA sales force for Kochava.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,200 publisher and network integrations including Facebook, Google, Twitter, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:
Facebook     Twitter     LinkedIn     Google+

# # #

Media Contact:
Melissa Burns
The Audienci Group for Kochava
+1-208-850-5939
kochava@mobilitypr.com

 

Kochava Announces New Headquarters

Mobile attribution and analytics pioneer, Kochava, cuts the ribbon on new state-of-the-art company headquarters, following four years of explosive growth and industry leadership; quality of life for employees at the heart of community-based design

SANDPOINT, Idaho – July 26, 2016 /Wire4Tech/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced the official grand opening of the company’s newly-built 32,000 sq. ft. downtown Sandpoint office headquarters.

Guests and dignitaries joined Kochava executives, staff, customers, and members of the community for a ribbon cutting and grand opening ceremony at the new Kochava headquarters, located at 201 Church Street, Sandpoint, Idaho. Idaho Governor, C.L. “Butch” Otter, and Sandpoint Mayor, Shelby Rognstad, addressed the crowd, along with Kochava Founder and CEO, Charles Manning. Kochava customers, including Amazon, AOL, Disney, Hilton, Priceline, and Turner Broadcast also joined in the celebration.

The world’s leading businesses and brands depend on real-time access to data, and Kochava

provides unparalleled insight into this data for the largest social media, gaming, pharmaceutical, retail, on demand content, and media companies in the world. The company’s consistent 300% year-over-year customer growth has been impressive, demanding Kochava add to all facets of the team; from employees to office space. The company grew from 32 employees in February 2014, to 80 employees this July, with expansion to 100 planned by the end of 2016. The newly renovated downtown building was chosen for a number of criteria including future expansion capability and the desire to accommodate company growth while remaining in the downtown core.

“It all started with the thought: Rather than building a campus, let’s make downtown our campus,” said Charles Manning, Kochava Founder and CEO.  “The new 32,000 sq. ft. state-of-the-art facility is in the heart of downtown, adjacent to the lake, mountains, and skiing, where our employees literally have a two-minute commute to the office. Many recruits are thrilled to have the opportunity to work for a leader in the tech industry while living in Rand McNally’s ‘Most Beautiful Small Town in America’. We have an experienced team of executives making the right decisions for the company and our unique position in the ad measurement space as the only large profitable bootstrapped measurement company allows us to innovate and build a company based on value add products that truly benefit our clients, our employees, and our community. We are growing without making concessions and are proud to call Sandpoint home.”

In a climate where most start up tech firms depend on VC funding to juice growth, Kochava is growing profitably without taking on debt.  The company’s Sandpoint, Idaho, location is strategic and advantageous both from a recruiting perspective with the abundant lifestyle amenities and general affordability, and from a competitive business perspective, as many companies are raising outside funding just to pay inflated rent prices in traditional tech hotbeds like the Silicon Valley.  In a ‘best of both worlds’ design, the Kochava tech resources deployed globally are secure, robust, and redundant, while employees enjoy the benefits of high quality small town life from the company’s Sandpoint headquarters.

“Today’s competitive and fast-moving economy requires tech companies to not only offer a great product or service, but also be smart about their allocation of resources, including their headquarters location, while developing a team of people to grow the company who love what they do and believe in the company and its products,” said Sandpoint Mayor, Shelby Rognstad. “Kochava is special. They are a disciplined company, making smart decisions about the company headquarters location not only for the sensible economics, but also the quality of life and amenities they are able to offer employees. The state of Idaho, the city of Sandpoint, and the local community are 100% behind the efforts of Kochava, and we applaud its steps to grow without making concessions, and its incredible contributions to our community.”

“The whiz kids at Kochava are on the cutting edge of mobile technology and all the devices that connect us today. They’re revolutionizing the way we get and use information of all kinds for every part of our lives,” Idaho Governor C.L. “Butch” Otter said. “Idaho is proud to welcome Kochava to the growing group of successful Idaho-based entrepreneurs and employers in technology, joining the likes of Micron, Hewlett-Packard, Cradlepoint and many others in one of America’s most innovative states. In Sandpoint, Kochava is bringing great jobs to a tremendous community offering an unmatched quality of life.”

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,200 publisher and network integrations including Facebook, Google, Twitter, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:

Facebook     Twitter     LinkedIn     Google+


Media Contact:
Melissa Burns
The Audienci Group for Kochava
+1-208-850-5939
kochava@mobilitypr.com

 

Kochava Perfects Closed-Loop Mobile Marketing with Launch of Kochava Media Guide

Mobile attribution and analytics pioneer, Kochava, combines world’s largest ad vendor database from Thalamus with ability to plan, execute and measure campaigns, all within a single dashboard

SANDPOINT, Idaho – June 1, 2016 /Wire4Teh/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced the industry’s first ‘Closed-Loop’ marketing platform where mobile advertisers can search and discover new mobile advertising vendors based on specific criteria through the Kochava Media Guide, and then go on to plan, execute, and measure their ad campaigns, all from within a single platform.

Through the new Kochava Media Guide, an exhaustive database of over 50,000 digital and mobile advertising vendors worldwide, advertisers planning campaigns can discover new mobile ad vendors based on specific criteria or markets, evaluate their capabilities, and communicate directly with them – all without leaving the Kochava platform. Advertisers are able to leverage this research data and pre-campaign communication in the existing core interface of the Kochava measurement, tracking, and analytics suite. This is the first time Advertisers have been able to ‘Close the Loop’ on mobile marketing, empowering them to plan, execute, and measure their advertising campaigns, all within a single platform.

“The mobile ad landscape is incredibly broad and complex, with more than 50,000 vendors vying for advertiser’s attention; each of them making claims around their network reach and capabilities that make it very difficult for advertisers to sift through the noise and make an educated choice as they plan their campaigns,” said Charles Manning, Kochava CEO. “The Kochava Media Guide arms advertisers with real data on these ad vendors that is searchable, sortable, and exclusive, to help them make informed choices. But it doesn’t stop there. While information is power, being able to act on that information is just as important to advertisers, so Kochava has closed the loop for marketers, providing the capabilities to contact vendors, execute campaigns, and then measure their effectiveness, all from a single dashboard.”

Data for the Kochava Media Guide is sourced through proprietary Kochava data, along with an exclusive integration with Thalamus, the largest advertising research database in the world.  With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors across the globe. Currently Kochava customers enjoy over 2,200 certified network and publisher integrations, including super publishers like Facebook, Google, Twitter, Pandora and Amazon. If an advertiser selects an ad vendor from the Media Guide that is not already integrated, Kochava makes a commitment to the advertiser to integrate any new supply side partner within 24-hours.

Advertisers can begin using the Kochava Media Guide immediately, free of charge. The Media guide makes the discoverability of ad vendors simple and exact, with the ability to research and define campaign goals, filter down vendors based on what’s most important to you, contact, execute, and track results. Core research functions include geography, channel, type, and pricing. Kochava provides a badge system to rank networks in the Media Guide, from Bronze to Platinum, based on their depth of integration and the types of data the network passes back to Kochava.

The Kochava Media Guide is a one-stop shop to research mobile marketing partners from supply-side platforms to boutique publishers. For a full, step-by-step review of the Kochava Media Guide please visit: http://support.kochava.com/reference-information/media-guide

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,200 publisher and network integrations including Facebook, Google, Twitter, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:
Facebook     Twitter     LinkedIn     Google+


About Thalamus
Thalamus is the largest research database of ad vendor data in the world. With over 50,000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors across the globe. Media buying teams representing 90% of the AdAge top digital agencies list, as well as global brands, use Thalamus to source, evaluate, and connect with participating ad partners to meet their digital advertising goals. For more information, you can visit www.thalamus.co.

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Media Contact:
Melissa Burns
Mobility Public Relations for Kochava
+1-208-850-5939
kochava@mobilitypr.com

 

Kochava First to Support Measurement for Chatbots

Mobile attribution and analytics pioneer, Kochava, brings multi-touch attribution to bot world; extends scope of universal measurement platform across connected devices

SANDPOINT, Idaho – April 14, 2016 /Wire4Tech/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced comprehensive measurement support for Chatbots. Chatbots let people message with businesses the way they would message with a friend, and as brands explore Chatbots as a new tool to drive customer interaction, Kochava is the first to provide tracking and measurement at scale for this emerging digital marketing channel.

Kochava already supports hundreds of the world’s top brands in the measurement and optimization of their digital campaigns. Many of these brands are exploring the benefits of expanding beyond their native mobile apps to reach new audiences, acquire new users and increase brand interaction and loyalty by tapping into the emerging channel of Chatbots. These brands are creating mobile-first interactive ad campaigns to distribute personalized content experiences across instant messaging applications, and Kochava is providing an open framework for measurement across any bot infrastructure.

“As we explore how bots can interact with consumers, and brands begin to create chat-optimized ad campaigns at scale, Kochava is ready with a universal platform to track and measure interaction across multiple channels and devices, giving brands a truly comprehensive view of their customer’s engagement,” said Charles Manning, Kochava CEO. “Whether a consumer is interacting with a brand via an installed mobile app, a Chatbot, mobile coupons, through desktop mobile web, or some alternate channel, Kochava is the universal measurement platform across all connected devices that brands can rely on to track, measure, and optimize that interaction.”

Leveraging artificial intelligence and natural language processing, combined with human help, people are able to talk to Chatbots in the same way they would message or talk with a friend, providing a rich channel for brand interaction. From within Facebook Messenger a new search bar at the top of the screen will help people discover bots. More than 25 companies are using Chatbots in Messenger to start, including Walt Disney Co., eBay Inc., JetBlue Airways Corp. and News Corp’s The Wall Street Journal. In Facebook Messenger, brands can now run “Sponsored Messages” ad campaigns to customers who have voluntarily started a Chatbot conversation with them, or they can buy “Click to Message” News Feed ads to entice potential customers to start a conversation with their Chatbot.  With 900 million registered users of Facebook Messenger alone, advertisers globally are rushing to tap in to this emerging channel.

“While app downloads have some level of friction, engagement with a Chatbot within a messaging app that you already have installed is close to friction-free,” says Manning. “Mobile apps have been fantastic for brands as a channel to connect with customers and Chatbots are simply the most recent engagement channel with the opportunity to reduce friction even further. Brands want and need to measure every customer touchpoint and what better circumstance to measure if Chatbots are indeed accelerating interaction and reducing friction.”

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution and analytics for connected devices. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:

Facebook     Twitter     LinkedIn     Google+

# # #

Media Contact:
Melissa Burns
Mobility Public Relations for Kochava
+1-208-850-5939
kochava@mobilitypr.com

 

Mobile Ad Industry Heavyweights Join Kochava, Expanding Mobile Attribution Leadership Globally

Mobile attribution and analytics pioneer, Kochava, announces the addition of two mobile ad industry heavy hitters, Ross Sandler, VP Sales, East, and Jaime Ocampo, GM Singapore, to further global domination of ad tech industry

SANDPOINT, Idaho – March 31, 2016 /Wire4Tech/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced two new executives have joined the company in an effort to continue the three year trend of annual growth, over 300%, the company has enjoyed. Kochava also announced new offices in New York, London and Singapore, and an explosion in network integrations , now totaling more than 2,000 globally.

In 2015 Kochava grew over 250% in revenue, and over 325% in transaction volume. Amidst this incredible growth and international expansion, Kochava is rapidly staffing up its sales and executive management teams, including new VP of Sales, East, Ross Sandler, and newly appointed General Manager of Singapore, Jaime Ocampo.

“Ad tech, as an industry, is exploding and Kochava is fueling the fire with innovations that anticipate advertisers’ future needs and desires for measurement and optimization, and exceed them,” said Charles Manning, Kochava CEO. “Ross Sandler and Jaime Ocampo are two serious movers and shakers who bring with them the insight, expertise, and experience that is critical for a company like Kochava at the forefront of a rapid growth industry. These guys have deep talent in mobile, social, and digital gaming that Kochava will be able to leverage to deliver the services and experiences that tomorrow’s advertisers will demand.”

Ross Sandler joins Kochava as Vice President of Sales, East. A seasoned and well known ad tech industry veteran, having spent the last 17 years in various sales leadership roles, Sandler comes to Kochava from Peer39, a division of Sizmek, where he spent five years leading agency sales, growing the business from pre-revenue to an annual run rate of over $20MM. No stranger to the world of data analytics and optimization, Sandler was a founding member of the DFA sales team at DoubleClick in the late 90’s, MediaMath’s first Sales Director in 2010, was the first to market selling Rich Media at Eyeblaster, and was a noted early adopter of behavioral and audience targeting as one of the first sales executives at Revenue Science. An award-winning presenter and speaker on ad tech industry issues and trends, Sandler earned his bachelor’s degree in Marketing from The George Washington University, and currently resides in New York where he will dominate the Silicon Alley for Kochava.

“Kochava is thrilled to welcome Ross Sandler aboard during this exciting period of growth for the company,” said Kochava Executive Vice President, Sales, Garrett MacDonald. “His track record of driving success for ad tech companies over the last 17 years, covering data analytics and targeting, programmatic buying, rich media and ad serving, is unprecedented. Coupled with his solid personal brand and level of respect across the ad industry, Ross is poised to play a critical role in driving the growth and success of Kochava.”

Jaime Ocampo joins Kochava as General Manager, Singapore, to run operations for South East Asia, Australia and New Zealand. A self-proclaimed “math nerd” with a B.S. in Electrical Engineering, Ocampo brings deep leadership experience and solid tech acumen to the growing Kochava team based in Asia. Known industry-wide as a mobile/social/digital-gaming guru, Ocampo spent the last 15-years pushing the evolution of the mobile industry in Asia. Ocampo led sales during the early days of WAP, continued on to become Head of Sales and Marketing for EA Mobile in South East Asia during the peak of the J2ME gaming era, eventually moving on to head the APAC mobile division of Friendster, where he brought the social networking experience to the masses through the mobile browsers of low-end feature phones. After paving the way for what has become social during his tenure with Friendster, Ocampo most recently served DeNA covering Japan, South East Asia, and India for the past four years. Hired as one of the first employees of the DeNA Singapore office, Ocampo was the Director of Business Development and a key contributor to the international growth of the Japanese social gaming giant. Ocampo hails from the Philippines, and currently resides in Singapore, where he will orchestrate the growth of Kochava across Asia.

“Jaime Ocampo is the real deal, with solid tenure, pedigree, and results-oriented work experience— powered entirely by execution,” said MacDonald. “He’s done platform deals, content deals, technology localization; he’s built developer communities and SDK deployments; he’s led product, strategy, business development, account management and new business; really he’s done it all, and he’s been wildly successful at it.”

In addition to multiple offices in the US, Beijing, and Seoul, Kochava today announced new offices in New York, London and Singapore. The company’s rapid global expansion is further extended via network and partner integrations. Kochava is now fully integrated with more than 2,000 partners globally.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

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Media Contact:
Melissa Burns
Mobility Public Relations for Kochava
+1-208-850-5939
kochava@mobilitypr.com

 

Kochava & TalkingData Partner to Bring World Class Mobile Attribution Services to Advertisers

Mobile attribution and analytics pioneer, Kochava, announces its technology will power attribution for the largest Big Data service platform in China

Partnership gives TalkingData’s 80,000+ customers instant access to the Kochava global footprint of 2,000+ networks and publishers, making international expansion easy for Chinese developers

SANDPOINT, Idaho and BEIJING – March 14, 2016 /Wire4Tech/ Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, and TalkingData (www.TalkingData.com), China’s largest independent Big Data service platform, today announced a strategic partnership giving TalkingData’s 80,000+ customers instant access to the Kochava global footprint of more than 2,000 networks and publishers, for easy expansion to the international market.

Today, 80% of the Top 50 developers in China rely on TalkingData to track their app metrics, analyze user data points, and improve monetization. This partnership gives developers integrated with TalkingData exclusive access to track, measure, and optimize their global expansion through Kochava, including Facebook, Google, Twitter, Instagram, Amazon, and 2000 other ad networks and publishers.

Through this exclusive partnership, TalkingData customers now have full access to real-time, fully configurable attribution services. This solution provides TalkingData customers a truly seamless global distribution path for their apps, with access to the largest global media pool of more than 2,000 sources, removing the barriers for Chinese developers wanting to expand internationally and buy media overseas.

“TalkingData has earned its reputation as the highest-quality mobile platform in China, and because of its excellent reputation and commitment to innovation 80% of Chinese app developers are already working with the company, giving TalkingData the largest user base in all of China,” said Charles Manning, Kochava CEO. “This partnership marries the best of the Chinese market with Kochava’s world class global integrations and superior attribution technology to deliver an unprecedented turn-key path for Chinese developers to expand into the US and globally, unlocking tremendous new revenue opportunities. Kochava expects this will be the first step of many paths to cooperation with TalkingData in the effort to help brands transcend international borders leveraging the best tools and services available.”

Kochava also brings new capabilities for advanced measurement and optimization to TalkingData customers, including the ability to analyze and increase user lifetime value (LTV) by attribution source outside of China. Kochava Analytics serves to improve the efficiency of ad spend with features like fraud detection, The Collective, Traffic Verifier and Media Guide.

TalkingData’s advanced data statistics and analytic software reach over 650 million monthly active users in China, providing the most data-rich, reliable and profound market reports from benchmark KPIs, to user behavior studies, to industry movements, trends, and forecasts. The company already engages in close collaboration with 90% of the Top 10 mobile app stores and the top 10 ad networks in China.

“The more than 80,000 developers who are already working with TalkingData now have a simple and pain-free way to expand their campaigns globally without having to broker any new partnerships or contracts, and without having to hire a new BI person to guide the process,” said Leo Cui, CEO and Cofounder of TalkingData. “By partnering with Kochava, we’ve made global app distribution truly seamless for TalkingData customers, unleashing a wealth of new revenue opportunities for Chinese developers.”

“There has been a lot of talk, especially in the mobile and gaming industries, about Eastern-based companies expanding westward,” noted Manning. “In February, we saw a consortium of Chinese companies make a $1.2BN offer for Opera Software, and we expect this trend to really take off in the second half of this year. The strategic partnership between Kochava and TalkingData is the first meaningful formal cooperation really enabling instant massive expansion for Chinese companies into the US and global markets. This partnership essentially provides a turn-key, easy pathway for Chinese app developers, along with a playbook for optimized international expansion.”

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

About TalkingData
TalkingData is China’s leading mobile data platform. With the coverage of more than 2.0 billion unique smart devices (including smart phones, tablets, smart TVs, wearable devices, etc.) TalkingData offers unique and best-in-class mobile big data services for mobile developers and mobile-first enterprises. To learn more, visit www.talkingdata.com or discover the latest mobile market insights at www.talkingdata.com/index.

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# # #

Media Contacts:

Melissa Burns
Mobility Public Relations for Kochava
+1-208-850-5939
kochava@mobilitypr.com

Ibrahim Dai
TalkingData
+8613910978878
ibrahim.dai@talkingdata.com

 

Kochava Raises the Bar for Transparency and Efficiency in Mobile Campaigns Globally with New Advanced Tools for Advertisers

Mobile attribution and analytics pioneer, Kochava, announces new ad marketers’ toolkit, including the new Analytics engine, Kochava Traffic Verifier, SmartLink and the Media Guide

February 18, 2016

SANDPOINT, Idahowire4tech – Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced four new tools to help advertisers further optimize their mobile media spend and exceed their mobile advertising campaign goals: The new Kochava Analytics engine, delivering groundbreaking transparency and visualization of data, for unparalleled campaign insights; The Kochava Traffic Verifier, an anti-fraud tool ensuring that only qualified traffic makes it from impression to install; SmartLink, a new Kochava tool that gives advertisers the power to auto-direct users to destinations; and the Media Guide, a one-stop-shop for advertisers to research supply sources.

Analytics
Kochava has long been the attribution solution for advertisers and publishers who need real-time attribution and data access. Today, Kochava released a new world-class Analytics engine advertisers and publishers can use to further manipulate, analyze and export their data via the Kochava Dashboard.

With the new Kochava Analytics platform, advertisers can now sort by every single available data point, create cohorts of users, and export any data set in a variety of formats with a single click. With a growing number of partners sharing cost data with Kochava, advertisers can use the new analytics tools to analyze true return on investment (ROI), by user, from within the Kochava Dashboard.

“We studied how Kochava customers were using the product and used that knowledge to create a vast new series of views that are specific to our customers’ needs, what they want to be able to see, and how they want to be able to manipulate and act on their data,” said Kochava CEO, Charles Manning. “We created a whole new persistence model, and a new processing model to make the visualization and slicing and dicing of data easy and intuitive, and then we made it so that taking action on that data can be as simple as a right click. For instance, the new Analytics system lets advertisers identify the steps they want to watch their customers go through, and then drill into particular areas that are interesting to them. They can send a push notification through a Kochava partner like Urban Airship with a simple right click, and then see in real time whether or not it was effective. The Analytics are incredibly powerful; they essentially remove the guess work, and toss the ‘wait and see’ approach out the window in place of real, actionable information.”

Kochava Traffic Verifier
Kochava is turning up the heat in the fight against mobile ad fraud. As in every industry, fraudsters get in early and find ways to exploit vulnerabilities. Kochava has been fighting fraud with a suite of detection and mitigation tools, which help to identify bad actors and shut them down. However, due to the whack-a-mole nature of the problem, there is a need for real-time tools to shut out bad traffic in an automated fashion.

The Kochava Traffic Verifier is part of an easy-to-use, yet sophisticated toolset for ensuring that only qualified traffic ever makes it through the flow from impression to install. With the Kochava Traffic Verifier, advertisers define specific criteria for the traffic on a given campaign as a fraud abatement tool or simply as a feedback mechanism for networks to understand the efficacy of their targeting based on agreed-upon traffic goals. The advertiser controls, through toggles, whether the unverified traffic should be considered during reconciliation, delivered as a postback, and whether to append additional meta data that explains what traffic rule was violated.

SmartLink
SmartLink is a new Kochava tool that gives advertisers the power to auto-direct users to destinations based on factors like device platform, device operating system version, geography and even screen size. SmartLink ensures that users land at the right destination and have the best possible experience.

With SmartLink, advertisers define rules that run in the background when a user clicks on their ad. These can include device operating system version conditions, redirecting customers to geo-specific app stores, or creating a single link for off-network marketing (email, SMS, company website or social, for example). This enables a seamless and accurate experience, as users from different mobile platforms are automatically redirected to the correct app store or download destination.

Media Guide
To further enhance the value of the new Analytics system, Kochava is offering unprecedented insight into specifics around traffic partners with its Media Guide. The Kochava Media Guide is a one-stop-shop for advertisers to research supply sources from supply-side platforms (SSPs) to boutique publishers.

The Guide is comprised of a combination of network-supplied data, Kochava-verified data and advertiser ratings, and includes channel (video, banner, social, etc.), geo, traffic type (DSP, Network, Affiliate, etc.), pricing (CPA, ROAS, CPI, etc.), contacts at the company and a wealth of other data. The Media Guide is the answer to Advertisers’ quest to understand which traffic and audiences are not yet being accessed and what experience other advertisers have had with a given partner.

For more information on the four new tools announced today, or for a demonstration of the Kochava platform visit https://www.kochava.com/request-demo/.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,800 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

Follow Kochava on social media:

Facebook     Twitter     LinkedIn     Google+

# # #

Media Contact:
Melissa Burns
Mobility Public Relations for Kochava
208-850-5939
kochava@mobilitypr.com

 

Kochava Named Innovative Company of the Year

Idaho Innovation Awards honor Sandpoint-based mobile company with prestigious award for innovation

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SANDPOINT, Idaho, November 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), the leader in mobile attribution analytics and optimization, today announced that it was named Innovative Company of the Year at the tenth annual Idaho Innovation Awards.

“For ten years, the Idaho Innovation Awards have served as a catalyst to bringing important recognition to the impressive innovators and innovative accomplishments in Idaho,” said Brian Larsen, Stoel Rives corporate partner and 2015 Idaho Innovation Awards chairman. “The winners and finalists symbolize an unbiased endorsement by our community’s business leaders,” said Larsen.

The Idaho Innovation Awards recognize innovative accomplishments in four categories:
Commercialized Innovation of the Year, Early-Stage Innovation of the Year, Innovative Company of the
Year and Innovator of the Year. This year, the awards were presented by Stoel Rives LLP, Kickstand and Idaho Technology Council (ITC), and supported by Deloitte. The winners and finalists were honored at an awards presentation during the Idaho Technology Council’s sixth annual Hall of Fame Celebration at Boise Centre. More than 800 individuals from Idaho’s business and academic communities attended the event.

“The Kochava team works tirelessly to innovate and push the envelope, anticipating the evolving needs of our customers while providing the highest level of customer support,” said Charles Manning, Kochava CEO. “Winning the Innovative Company of the Year award is a testament to the hard work and out of the box thinking of our team.”

“This award is particularly compelling for Kochava because of the tie to Idaho,” added Manning. “We are proud to live and work in Sandpoint and we’re honored our fellow Idahoans recognize the impact of the work we are doing. In addition to the money we bring into our local economy through jobs and as a result of the international mobile events we host, we also sponsor local events and charities, including the Sandpoint Scenic Half Marathon, the annual Festival of Trees to benefit Kinderhaven, and the Panhandle Alliance for Education. Kochava team members are also active contributors to our community, most recently coaching a Cyber Patriots youth team for the national competition on cyber security.”

To learn more about Kochava or to begin maximizing your mobile ad spend today, please visit www.kochava.com for more information.

About Kochava
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its award-winning mobile attribution platform, Kochava provides mobile advertisers with precise, audience-specific, real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,200 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.

About Stoel Rives LLP
Stoel Rives LLP is a U.S. law firm, with a full suite of transactional and litigation solutions for U.S. and international clients. The firm has nearly 400 attorneys operating out of 11 offices in seven states and the District of Columbia. Stoel Rives is a leader in corporate, energy, environmental, intellectual property, labor and employment, land use and construction, litigation, natural resources, project development and real estate law. For more information, visit www.stoel.com or follow @stoelrives.

About Kickstand
Kickstand is -a non-profit entrepreneur support organization. Kickstand seeks to foster a vibrant entrepreneurial community and promote business creation and growth throughout Idaho with the mission to help, connect, inspire and support members.. For more information visit www.kickstand.org.

About Idaho Technology Council
The Idaho Technology Council’s mission is to become the premier member-driven technology association dedicated to fostering the growth of technology companies in the state of Idaho, primarily in the areas of information technology, agriscience and energy. The ITC provides a valuable forum for industry, research, educators, investors and government throughout the state. It also advocates for creating a strong technology ecosystem and a high quality, highly paid workforce. For more information visit www.idahotechcouncil.org.

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