Mobile privacy management company taps industry experts specializing in privacy, law, advertising, direct marketing and publishing to build advisory board representing the entire mobile app ecosystem
YORK, PA. July 9, 2014 /MobilityWire/ — AgeCheq (www.agecheq.com), the company helping mobile app and game publishers easily make their apps and games COPPA compliant, today announced new additions to its corporate advisory board and board of directors.
Joining the advisory board as AgeCheq’s key privacy advisor is Tim Sparapani, an esteemed privacy law expert who will provide unique insight as AgeCheq continues to expand and pursue business opportunities involving mobile privacy issues. Tim currently lends his expertise to SPQR Strategies, a consulting firm that focuses on strategic government relations, and the Application Developers Alliance, where he serves as vice president of law, privacy and public affairs. Previously, Tim served as director of public policy at Facebook and as senior legislative counsel for the American Civil Liberties Union. Over the course of his extensive career, Tim has built a reputation as a knowledgeable privacy expert with a history of successfully working closely with government agencies.
“The one year anniversary of the amended COPPA law has just passed, but the ongoing issue of protecting our nation’s children online and ensuring their personally identifiable information remains private is just about to reach a tipping point,” said Tim.“AgeCheq is providing critical support to the many mobile app and game developers who are confused about how to comply with COPPA. The company has developed an elegant ‘common consent mechanism’ solution that streamlines parent participation and can be easily integrated into a game or app in under a day. I’m pleased to be a part of this effort to facilitate the mobile game industry’s protection of child privacy.”
Joining Tim on the AgeCheq advisory board are three other well-known mobile industry luminaries, including Reed Sutton of Upsight, Rebecca Newton of Mind Candy, and Jake Ward of the Application Developers Alliance.
Reed Sutton is the director of sales for games at Upsight, a leading mobile app analytics and marketing platform. Upsight’s analytics and marketing service is integrated into over 25,000 apps, reaches 700 million monthly users and processes over 500 billion events per month. Reed’s in-depth knowledge of the fast-moving mobile app industry covers advertising, marketing and analytics along with its myriad privacy issues.
Rebecca Newton is the chief community and safety officer at UK-based Mind Candy, a top family entertainment company responsible for over 80 million “Moshi Monsters” child accounts in 150 territories worldwide. At Mind Candy, she leads community, online safety, public policy, regulatory compliance, product moderation and content standards for the game development company. Throughout her career, Rebecca has focused on children and online safety. She serves on the board of the Family Online Safety Institute (FOSI) and speaks regularly on Internet safety and social networking.
Jake Ward is currently serving as the executive director of the Application Developers Alliance, a Washington, D.C.-based advocacy group for the mobile app industry. Jake has an extensive history in strategic communications and digital planning, having held executive level positions at David All Group, AMP Summit and Brodeur Partners.
In addition to the above advisory board members, AgeCheq also added a key member to its corporate board of directors.
Bob Teufel, the retired President of Rodale Inc., brings a wealth of publishing and direct marketing experience to the AgeCheq board of directors, having served Rodale for nearly 40 years. He has served as chairman of the Direct Marketing Association (where he is also a member of its hall of fame), the Magazine Publishers of America, the American Magazine Conference and the Magazine Congress.
During his tenure with Rodale, Bob is credited with creating the concept for Men’s Health magazine, establishing Prevention as the top consumer well-being publication in the country, producing The Doctors Book of Home Remedies, which has sold more than 20 million copies worldwide, and taking Rodale’s annual sales from $60 million to more than $500 million.
Bob most recently served on appMobi’s board of directors, advising the mobile app development platform company towards its eventual acquisition by Intel. With a long history of directing firms within the mobile app industry and proven leadership skills within the field, Bob brings crucial insight and guidance as AgeCheq continues to expand.
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AgeCheq is a leading provider of cloud-based privacy disclosure, compliance and management services for mobile app and game publishers. AgeCheq’s COPPA service fulfills the industry’s need for a single-sign-on “common consent mechanism” that allows parents and publishers to comply with the law in a streamlined way. As the premier compliance as a service (CAAS) provider, AgeCheq offers app publishers a frictionless path to make their apps and games COPPA compliant, at no cost. For parents, AgeCheq provides a single point of contact where they can easily see, and approve or disapprove, of what is going on behind the scenes in the apps their children use. AgeCheq is platform-agnostic and can be integrated into an existing app and tested within a day. For more information visit http://www.AgeCheq.com.
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Short URL for this press release online: http://www.mobilitywire.com/agecheq/2014/07/08/8439